Why Xinhongcheng Group Choose Coats as Trusted Partner?

Xinhongcheng Group has chosen Coats as their exclusive thread supplier owing to Coats Group’s excellent track record, commitment to innovation, gold-standard product quality and exceptional customer service.

Guangzhou Xinhongcheng Group was founded in 2006 and is based Guangzhou, China. The Xinhongcheng Group primarily focuses on the research & development and production of high-performance training shoes and functional boots intended to be used in the outdoor environment, several times in extreme weather conditions like snow or even on rough trails.

Xinhongcheng Group products include outdoor hiking boots, trail running shoes, snow boots, fishing shoes, motorcycle shoes, and golf shoes. As these shoes are produced to be used in either challenging environments or for high-intensity functional activities, they need to be able to cope and deliver excellent performance under demanding circumstances to best support the wearer.

When it comes to quality, Xinhongcheng Group is committed to providing high-quality products for each of its customers so that they can enjoy a better life and do all that they need to and would like to do in their everyday lives. Xinhongcheng Group adheres to their philosophy of “Craftsmanship & Excellence”. They walk the extra mile to provide a homelike working environment for their employees.

Their commitment to quality and customer-first approach has enabled their shoes to earn the trust of several renowned brands.

Choosing Coats

Ocean Yu, General Manager of the Xinhongcheng Group says; “Coats is our exclusive thread supplier primarily because of its outstanding product quality, professional technical service and the brand’s spirit of continuous innovation.”

He further adds that, “Coats boasts a history of more than 200 years and has an established brand reputation which can add more value to our brand customers. Our outdoor shoes have higher requirements for quality, durability, waterproofness, etc.”

Outdoor shoes such as hiking boots or trail running shoes need to be trustworthy as they are one of the wearer’s important protective gear when hiking on a high and steep mountain or treading on a dangerous trail. These shoes are your only contact with the ground when standing on a high cliff celebrating your victorious climb. Both Xinhongcheng Group and Coats are sincerely committed to providing superior quality products that are trustworthy.

“Coats threads are of excellent quality and will not fray or break during production significantly enhancing our productivity” says Mr. Yu, General Manager of the Xinhongcheng Group.

A good quality thread that can withstand the needle heat generated by the fast-moving industrial sewing machine and does not fray or break in the process helps enhance the overall productivity of the craftsman and saves valuable time.

A robust quality industrial sewing thread is a crucial component of a durable, strong and trustworthy end product. Though obscure these sewing threads keep all the components sewn held securely together and hence need to be of the best quality.

Coats Drybond AWF is an environment-friendly anti-wicking specialized thread with a PFC-free water-resistant finish and is engineered to provide high standards of sewing performance. It is available in a full range of colour shades across the globe. It is perfect for sports and outdoor footwear, backpacks, outdoor leather and sports goods and water-resistant embroidery applications. Coats Drybond AWF reflects our sincere and consistent commitment to sustainability and safety.

Coats Nylbond is a high-tenacity thread made from pre-stabilized continuous filament nylon 6.6. Nylbond exhibits outstanding strength, durability, world-class quality and superior abrasion resistance Our proprietary coating technology yields a strong and supple thread with no ply untwisting, no flaking and no ‘sewn in’ colour change. Nylbond displays high-temperature resistance and smooth operation through the needle eye without breaks, skips or staining along with controlled stretch characteristics for good loop formation and tight, firm and balance stitches.

Our threads have been engineered to meet the highest standards under rigorous testing requirements, for instance anti-yellowing test, aging test and fastness test to name a few.

Mr Yu states that “Coats professional technical service team always provides timely assistance whenever we require it”

Our team at Coats leaves no stone unturned when it comes to supporting our partners. Our technical customer support team visited the production premises of Xinhongcheng Group to provide hands-on training, and guidance and answer complex questions wherever needed.

Mr. Ocean Yu said, “We have been cooperating with Coats for 10 years. Coats has constantly provided us with high-quality products and services as well as professional technical guidance and is a trusted partner we can always count on.”

He further stated that, “We look forward to maintaining a close partnership with Coats to provide our customers with superior products and create a better life.”

Coats reputation and success in the industry are attributed to our responsible behaviour and good corporate citizenship. These values underpin the way we do business and is also reflected by how we collaborate with our partners and vendors ensuring end-to-end support right from providing the best quality product to offering after-market support and technical guidance whenever needed. When we say we are with you at every step we mean it.