Commemorating its 80th anniversary this year, Red Heart yarns debuts a fresh new logo and packaging to inspire knitters, crocheters and makers. The change marks the company’s milestone year and the next chapter in Red Heart’s history. The iconic Red Heart logo is now rounder with softer edges for a more contemporary look. The yarn packaging has been updated for a clean, easy to read layout and modernized fonts. Red Heart’s new look can be seen at Redheart.com and will be rolling out this autumn to Americas based retailers.
Red Heart is looking to inspire joy in each person it touches – the joy of making, the joy of giving, and the joy of receiving. Memories are so precious. Making something for a new baby in the family, a charity to support, or gifts for friends and family creates joyful memories for all who are touched by it.
Alyson Bell, Vice President of Marketing, Red Heart, said: ‘The Red Heart brand turns 80 years young this year, and through the yarns packaging, new photography style, and logo update this will ensure it stays relevant and attract makers of all ages.’
Whether it is your first scarf or the throw you love to make, Red Heart will continue to provide yarns with beautiful colour ranges and introduce new collections with unique textures and styles.
Visit Redheart.com to explore the new look with the same beautiful yarns. Browse over 3,000 free crochet and knit patterns from beginner to advanced skills. Red Heart is here to inspire your next project, to celebrate your creations, and to spread joy.
The Red Heart rebrand will also be applied to products sold in Europe in due course.
ENDS