red heart has a fresh new look with enhanced features

Coats Crafts is re-launching, an inspirational website for those who love to knit and crochet.  The North America site has a fresh new look and enhanced capabilities with easier navigation for finding knitting and crochet patterns that inspire.  There are informative learn, blog and community sections, and it is now even easier to shop for Red Heart products needed to make projects with a ‘one click add to cart’ function that gathers all the required supplies.  This site is for Red Heart lovers worldwide, and offers shipping across the world. provides over 2,300 free knitting and crochet patterns for both the beginner and experienced knitter or crocheter, so everyone can find inspiration.  There are also hundreds of video tutorials to help learn different stitches.

‘The re-launch of is a project we worked on passionately.  We wanted to make it easy for our consumers to navigate the site and find inspiration, as well as being able to shop for everything needed to get started,’ said Alyson Bell, Marketing Director, Coats Crafts North America. stands out as it provides both free projects and an online shopping experience in one place.  It is clear that crafters want to find inspirational projects and be able to buy the products needed at the click of a button. means they now can. 

For more information contact:

Red Heart (US):Carrie J Leahew, Consumer Marketing Manager T +1 704 329 5013

Kristina Blissett, Communications Manager, T +44 (0)208 210 5084, M +44 (0)7714 539887

Notes to Editors

About Red Heart

Red Heart® is one of the most trusted brands in yarn. For over 75 years, more people have chosen to make their heirlooms using Red Heart than any other yarn. Red Heart yarns stand for quality, largest color selection, fashion and above all else, crafted with love. Whatever your creativity calls for, you’ll find it in the Red Heart family. Explore our free patterns and vast yarn selection for every level of knitter or crocheter – they have a little bit of love woven into every strand.

About Coats Crafts

Coats Crafts is the world's leading consumer textile crafts business.  Its history is interwoven with many innovations in knitting, crochet, quilting, embroidery and sewing dating back to the beginning of the industrial revolution. 

Our well-known brands, which include Rowan, Red Heart, Freespirit, Anchor and Schachenmayr, have been inspiring generations of crafters around the world who have looked to Coats for quality and inspiration for over 200 years.