Coats partners with sustainable start up Annabelle Hope
10 March 2021: Coats, the world’s leading industrial thread company, is partnering with Annabelle Hope, a start up sustainable clothing manufacturer based in Cambodia.
Annabelle Hope aspires to change the concept of garment manufacturing by encouraging consumers to think more widely about the impact of their buying power and how their purchase choice affects the individual lives of those that have produced the garment: the manufacturing employees and their families.
Annabelle Hope produces ladies and childrenswear in which all the components meet strict sustainability standards. These include Coats threads, Epic Ecoverde and Gramax EcoVerde, which are made from 100% recycled polyester thread. In addition, care labels are made from recycled plastic bottles and the company has a Zero Waste Policy and uses its off cuts of left over fabric to make patchwork quilts for charity. The quilts are sewn in ‘Charity Time’ which can be during breaks or down time.
Adrian Elliott, President, Apparel and Footwear, Coats, said: ‘Annabelle Hope is a unique start up and offers an exciting and innovative partnership. Coats is committed to developing sustainable products and processes; and providing support to like minded specialist brands, such as Annabelle Hope, is a natural part of this.’
Annabelle Hope’s children’s dresses can fit a growing child for up to two years. The design and cut enables them to ‘grow’ with the child from a loose fitting style when young to a more tailored style as they become older. They can also withstand the hardcore wear and tear, as well as washing, children’s clothes have to endure.
Alice Scott, Founder, Annabelle Hope, said: ‘Having worked in the apparel industry for much of my career I have long admired the pioneering role Coats has developed in sustainability. As brands, retailers, manufacturers and suppliers, we all have a responsibility to educate our customers about sustainability and ethical garment manufacturing practices. Partnering with an industry leader like Coats is a great step forward for Annabelle Hope.’
Annabelle Hope symbolises the beauty of grace and hope. Hannah in Hebrew means ‘grace’ and Belle in French means ‘beauty. The company prides itself on its close knit environment which likens itself to being one big family, including the children of its employees which are at the heart of the company’s purpose. Providing its employees with a future working for a sustainable and ethical business in turn enables them to provide for their children.
The Coats and Annabelle Hope partnership announcement follows the release of the Coats 2020 Sustainability Report, ‘Pioneering a sustainable future: raising our ambition’. It has committed to set science-based emissions reduction targets and has also become a member of the Ellen MacArthur Foundation, the leading proponent of the idea of circular economies which aligns closely with Coats objectives to develop products and process that are compatible with this.
For further information visit the Annabelle Hope website.