New and improved Coats.com website launches
- 26 Jun 2018
Coats, the world’s leading industrial thread manufacturer and a major player in the Americas textile crafts market, has launched a new website. The re-designed Coats.com site features fresh and revised content, enhanced design features and also merges assets from the previously separate coatsindustrial.com portal. This creates a single, unified ‘One Coats’ led digital platform for customers, other stakeholders and employees.
The site’s design is bold and sleek, with content that presents Coats as a technology focused global manufacturer, relevant to daily life and operating with a sustainable business model. It positions Coats as connecting, pioneering and trusted, with a key focus on sustainability. The striking imagery brings to life Coats’ people as well as its products and services and the diverse range of industry end uses.
Adrian Elliott, Group Head of Marketing and President, Apparel and Footwear, Coats, said: ‘Expert, relevant content that is easily accessible is at the heart of our new website. The industry in which we operate is changing rapidly, as are our customers’ requirements of us. Speed of access to assets of benefit and value is key, whether that be our products, services or website content so we have developed our new website with one thing front of mind: to better meet the needs of our customers.’
The intuitive navigation of the site supports Coats’ priorities of customer experience and digital first. It reflects a new go to market strategy based around a wider industry approach, so as well as including core sectors like apparel and footwear it also features automotive, composites, electronic textiles and personal protection, amongst others. This enables users to identify the area most relevant to them more quickly.
The site has been built using technology that ensures page view optimisation, whether using a desktop, tablet or mobile. It can also deliver personalised, industry specific content to site visitors which they can save to their own ‘My Coats’ account.
Coats.com features over 500 content pages and over 1,000 images. It brings together both corporate and B2B content for the first time. As well as showcasing the wide range of Coats products and services there is also a dedicated area to its historic narrative which can be traced back to 1760s Paisley in Scotland.
To see the new website go to www.coats.com
For more information contact:
Kristina Blissett, Head of Group Communications
kristina.blissett@coats.com
T +44 (0)208 210 5084, M +44 (0)7714 539887
Notes to Editors
About Coats
Coats is the world’s leading industrial thread manufacturer and a major player in the Americas textile crafts market. At home in some 50 countries, Coats employs 19,000 people across six continents. Revenues in 2017 were US$1.5bn.
Coats’ pioneering history and innovative culture ensure the company leads the way around the world: providing complementary and value added products and services to the apparel and footwear industries; applying innovative techniques to develop high technology Performance Materials threads and yarns in areas such as automotive, composites and fibre optics; and extending the crafts offer into new markets and online.
Headquartered in the UK, Coats is a FTSE 250 listed company on the London Stock Exchange. It is the Official Thread Supplier to the Royal Shakespeare Company.
- Each year we make enough thread to go into 8 billion pairs of jeans - that’s one for every person on the planet
- Every month Coats produces enough thread to stretch all the way to the sun
- More than 450 million pairs of shoes are made every year using Coats’ thread
- More than 100 million car airbags are made using Coats’ Performance Materials thread every year
- In 1879 Thomas Edison used Coats’ thread in his experiments to invent the light bulb
- Our Red Heart knitting and crochet yarn brand has been named ‘America’s Most Recommended’ by the Women’s Choice Award for three years running
- Our flame retardant Performance Materials threads can withstand temperatures as high as 1,000 degrees Celsius
To find out more about Coats visit www.coats.com
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