Red Heart

Red Heart has fresh new look

Commemorating its 80th anniversary this year, Red Heart yarns debuts a fresh new logo and packaging to inspire knitters, crocheters and makers.  The change marks the company’s milestone year and the next chapter in Red Heart’s history.  The iconic Red Heart logo is now rounder with softer edges for a more contemporary look.  The yarn packaging has been updated for a clean, easy to read layout and modernized fonts.  Red Heart’s new look can be seen at and will be rolling out this autumn to Americas based retailers.

Red Heart is looking to inspire joy in each person it touches – the joy of making, the joy of giving, and the joy of receiving. Memories are so precious. Making something for a new baby in the family, a charity to support, or gifts for friends and family creates joyful memories for all who are touched by it.

Alyson Bell, Vice President of Marketing, Red Heart, said: ‘The Red Heart brand turns 80 years young this year, and through the yarns packaging, new photography style, and logo update this will ensure it stays relevant and attract makers of all ages.’

Whether it is your first scarf or the throw you love to make, Red Heart will continue to provide yarns with beautiful colour ranges and introduce new collections with unique textures and styles.

Visit to explore the new look with the same beautiful yarns.  Browse over 3,000 free crochet and knit patterns from beginner to advanced skills. Red Heart is here to inspire your next project, to celebrate your creations, and to spread joy.

The Red Heart rebrand will also be applied to products sold in Europe in due course.


For more information and to request a photo of Anne Fahy contact:

Kristina Blissett, Head of Communications
T +44 (0)208 210 5084, M +44 (0)7714 539887

Notes to Editors

About Red Heart

Red Heart is proud to be America's Favorite Yarn and one of the most trusted brands for knitters and crocheters. For 80 years, Red Heart has been at the center of joy-filled memories for the giver and the receiver of hand-made, one-of-a-kind creations given from the heart. Our wide selection of yarns are regularly used by knitters or crocheters in the USA, and are the winner of the Women’s Choice Award for America’s most recommended yarn brand. With a suite of quality, trusted yarns and knitting and crochet supplies, along with over 3,000 free patterns to spark imagination, Red Heart’s mission is to inspire joy in each person it touches. The joy of making, the joy of giving, and the joy of receiving – Red Heart is at the center--giving you the supplies to create something special, handmade and long-lasting.

About Coats

Coats is the world’s leading industrial thread manufacturer and a major player in the Americas textile crafts market. At home in some 60 countries, Coats employs 19,000 people across six continents. Revenues in 2016 were US$1.5bn.

Coats’ pioneering history and innovative culture ensure the company leads the way around the world: providing complementary and value added products and services to the apparel and footwear industries; applying innovative techniques to develop high technology Performance Materials threads and yarns in areas such as automotive, composites and fibre optics; and extending the crafts offer into new markets and online.

Headquartered in the UK, Coats is a FTSE 250 listed company on the London Stock Exchange.

  • Each year we make enough thread to go into 8 billion pairs of jeans - that’s one for every person on the planet
  • Every month Coats produces enough thread to stretch all the way to the sun
  • More than 450 million pairs of shoes are made every year using Coats’ thread
  • More than 100 million car airbags are made using Coats’ Performance Materials thread every year
  • In 1879 Thomas Edison used Coats’ thread in his experiments to invent the light bulb
  • Our Red Heart knitting and crochet yarn brand has been named ‘America’s Most Recommended’ by the Women’s Choice Award for three years running
  • Our flame retardant Performance Materials threads can withstand temperatures as high as 1,000 degrees Celsius
  • Coats is the second largest supplier of zips to global brands